In traditional sales, a “lead” refers to a potential customer to be contacted. Online businesses acquire leads differently, so you need to match website promotion strategies to the type of lead you want to attract. Here’s how to draw targeted traffic that converts:
3 Understanding Lead Types
Tap SEO to Reel In Qualified Leads
Search engine optimization (SEO) ranks your site for relevant keyword phrases. Choosing buying-focused terms like “purchase insect repellant online” brings visitors actively looking to buy-qualified leads! Tailor SEO content to keywords that denote buyer intent to filter for quality leads.
Utilize PPC for Hyper-Targeted Cold Leads
Cold leads discovered through paid platforms like Facebook and Google Ads haven’t interacted with your brand yet. But these PPC leads can still convert well because you control targeting details. Facebook filtering attracts your precise demographic. Google Ads keyword targeting grabs those seeking your offerings. Retargeting shows ads to previous site visitors – hot leads!
Funnel Warm Leads with Retargeting
Warm leads have engaged with your content but aren’t ready to buy yet. Remarketing ads follow these prospects around the web, keeping your brand top of mind. Eventually driving them back. Use pixel tracking to identify pages they visited and target related products. The more exposure warm leads get, the more likely they’ll convert.
Directing targeted, buyer-ready traffic to your site is key to lead generation. Align your promotional strategies to the type of leads you want to foster. Qualified visitors convert more reliably into sales. Master this, and your pipeline will overflow.
